Sunday, September 9th, 2007
How Right Digits Affect Perception Of Discounts
I found this interesting article yesterday on BoingBoing.
The researchers show that “right-digit effect” influences consumer perception of sale prices. When the right digits are small, people perceive the discount to be larger than when the right digits are large. In other words, an item on sale for $211 from the original price of $222 is […]